P
PLOS
A quiet system for the life you're building. Not another app that shouts. A companion that sits beside you.
Brand Book · March 2026
Chapter I
The Logo
The mark is a P inside a softened square — a room, a window,
a container for your life. The gradient is dusk blue: the hour you sit down
and think about your day.
P
PLOS
Personal Life Operating System
primary lockup — dark
PLOS
Personal Life Operating System
wordmark — standalone
P
PLOS
Personal Life Operating System
on paper — print-safe
P
PLOS
Personal Life Operating System
inverted mark — on gradient
The mark at every size — from app store to favicon
P
1024px · Store
P
180px · Home
P
120px · Spotlight
P
32px · Favicon
Design note
The corner radius is 26% of the width — softer than iOS (22%) but not a circle. It's the shape of a stone worn smooth by a river: familiar, comfortable in the hand. The gradient runs from top-left (#5b8dee) to bottom-right (#3d6fd4) at 145° — light falling diagonally, like afternoon sun through a window.
Chapter II
The Palette
Every color comes from a real place. Not a trend report. Not "blue for trust."
The palette is a room at night: dark walls, a warm lamp, a plant,
a book with a violet cover, the sky outside the window.
Dusk Blue
#5B8DEE
The sky, 20 minutes after sunset.
Amber
#E8A849
Lamplight on paper.
Rose
#D4728C
The warmth of a close relationship.
Sage
#5AAD8A
Violet
#8B7EC8
Clay
#C87A54
Sky
#4DA8C9
Night
#08090C
Milk
#E8ECF4
Color logic
Sage is health — the houseplant on the sill, alive and breathing. Violet is the mind — thought, AI, the abstract. Clay is grounding — balance, stability, terracotta. Sky is reminders — a clear morning, time to act. Amber is mood — the warmth you feel when things are right. Rose is relationships — love, family, closeness.
Night#08090C
Ink#0E1117
Smoke#161B26
Ash#1E2536
Glass6% white
Chapter III
The Six Pillars
Each feature is a pillar of daily life. Not "modules" or "products" —
pillars. Things your life rests on. Each has a color, an icon, and a small philosophy.
Routines
"You are what you repeatedly do. This is the engine room — where intentions become actions, and actions become identity."
Mood
"Knowing how you feel is the first step to knowing what to change. Not a number — a mirror."
AI Coach
"Not an oracle. A thinking partner — someone to talk through the day with, who remembers what matters to you."
Health
"Sleep, energy, stress — the soil your routines grow in. Without it, nothing else takes root."
Reminders
"Gentle nudges, not alarms. They know when you're on track and stay quiet. They speak up only when it helps."
Balance
"Life isn't about optimizing one thing. It's about tending all the parts — health, growth, love, rest — so nothing withers."
Chapter IV
The Companion
It sits on your desk like a small plant or a photo of someone you love —
something that makes the space feel less empty. Its face is round (the oldest
symbol of friendliness). Its body is small (it doesn't impose). Its antenna
glows softly (it's awake, it's with you).
Sits quietly. Blinks. Celebrates your wins. Droops when you've been away too long.
29 animated expressions
Every feeling, on a tiny face
The robot's face mirrors your day. When your balance score is high, it grins. When you've been gone, it looks around, waiting. Each expression was drawn by hand as SVG — no stock animation library.
Happy
Sleepy
Excited
Thinking
Sad
Love
Surprised
Focused
Built on ESP32-S3 with a
1.69" round IPS LCD,
capacitive touch, 6-axis IMU, I2S speaker for voice, and WiFi for live connection to your PLOS account.
Three tiers: Lite (desk pet),
Plus (battery + servos),
Pro (wheels + wake word).
Chapter V
The App
The app opens with a greeting — not a dashboard, a human hello.
It shows a single number (your day score) and a handful of things to do.
Less is more. The goal isn't engagement; it's peace of mind.
9:41
Good evening,
Sarves
Feeling
Today
Morning workout
✓
Read 20 min
✓
Meditate
✓
Evening journal
○
The Score Ring
Not a productivity metric. A holistic "how is my life going?" number.
It weights all six pillars — health, routines, mood, balance, growth, rest —
so you can't game it by grinding one thing. It rewards wholeness.
The Greeting
"Good evening, Sarves" — not "Welcome back!" or "Let's crush it!"
PLOS speaks like a calm friend, not a motivational poster.
The time-aware greeting sets the tone: morning is for planning,
evening is for reflecting.
The Routine List
Completed items stay visible (not hidden) because seeing what you've done
matters. The undone item sits at the bottom, dimmed — present but not
demanding. There's no red warning, no guilt. Just a gentle "this is still here."
The Dark Theme
Not black (#000) but near-black (#08090c) — the color of a room at 11pm.
Cards are glass at 3% white, borders at 5%. The darkness isn't edgy or "gamer" —
it's restful. You use this app at night, winding down. It shouldn't hurt your eyes.
Chapter VI
The Hero Visual
Your life as a small cosmos. PLOS at the center — not as a controller,
but as a gravitational center. The pillars orbit slowly, each at its own
distance, each its own color. It breathes. It's alive.
Chapter VII
Typography
Two typefaces, each with a role. Space Grotesk for structure (headings, UI, the wordmark).
Newsreader for voice (annotations, descriptions, the soul of the copy).
One speaks. The other whispers.
Personal Life OS
Your Dashboard
A quiet system for the life you're building. Not another app that shouts.
Life Balance Score
P
PLOS · Personal Life Operating System
Brand Book · v1.0 · March 2026